A curated collection of focused micro-cases: motion design, video covers, high-converting Rich Content, and performance assets for E-commerce and FMCG. Backed by real business challenges, quantified metrics, and measurable growth.

Watashi Diaper Pants Line Redesign

TADA kieri Sales Funnel & Rich Content

Dynamic Video Cover: Maxus Classic

FOOT expert Corn Plaster Video Cover

• Confidence Hook: Opening visual of effortless walking in high heels across a sunlit city, instantly framing freedom of motion and pain elimination.
• AI-Generated Lifestyle Scenarios: High-fidelity generated scenes (urban dates, formal footwear outings) selling comfort, elegance, and the brand philosophy "Your Confident Gait Expert".
• Dynamic Feature Anchor: Fixed pack shot with core benefits (hydrocolloid technology, second-skin fit, UK manufacturing standards) visible across every scene transition.
• Results: +28% first-slide CTR versus static product photography and +19% uplift in female demographic PDP traffic.

Video Commercial: Sense of Life (Vitamin D3 & D3+K2)

• Pain-to-Solution Storytelling: Structured conversion arc transitioning from a desaturated, foggy metropolis displaying deficiency stats ("80% of urban residents lack Vitamin D3") to bright, warm sunlight and daily vitality.
• Macro Product Visuals: Light-refracting AI macro renders of golden amber softgels; articulated dosages and mechanics: D3 for immune balance, and the synergistic D3+K2 compound for targeted calcium bone absorption.
• Seamless AI Cinematic Shots: Photorealistic generation of morning riverside walks culminating in an authentic in-pharmacy checkout sequence.
• Retail-Oriented CTA: Direct checkout call-to-action: "Your daily vitamins are right here — ask at the checkout!" paired with high-impact product close-ups.
• Results: +28% Video Through Rate (VTR) to final CTA and a +13% increase in offline retail and pharmacy inquiries.

Maxus Ultra Premium Brand Awareness Film

• Upscale Sensual Hook: Opening sequence featuring a cinematic couple in an evening city loft, projecting luxury and sophistication while fully adhering to platform advertising guidelines.
• Lifestyle Status Symbol: Pocket-carry demonstration of the signature metal case and a cascading fan of collectible blisters ("250 bespoke designs") elevating everyday carry items.
• Lineup Architecture in 3D: High-end marble pedestal showcase of the entire product range (Special, Mixed, Ultra Thin, Dots, Classic) accented with refined neon highlights.
• Results: 100% policy pass rate on programmatic ad exchanges, +12% brand lift, and +18% surge in branded search queries.

Brand Zone: FOOT expert (Flagship Marketplace Storefront)

Brand Zone: MAXUS (Flagship E-com Storefront)

SMM Carousel: "5 Ways to Negotiate with Stress" (Omega-3)

• Seamless Continuous Flow: Single continuous flowing ribbon and synchronized object rhythms (pillow, tea, alarm clock, sneakers) pulling user focus across all carousel cards.
• Empathetic Low-Barrier Entry: Non-aggressive educational tone ("No gyms, no pills, no forcing yourself") focusing on daily micro-habits: diaphragm breathing, cutting afternoon caffeine, the Scarlett O'Hara technique, and 20-minute walks.
• Native Product Reveal: The "Women's Omega-3" bottle appears naturally at Step 5 as cellular support for recovery rather than a forced commercial push.
• Viral Save-and-Share Loop: Uplifting relational imagery with an organic peer-to-peer call to action: "Save this and send it to a friend who needs to exhale".
• Results: 78% completion rate through slide 7, 3.2x increase in bookmarks/saves, and +29% profile click-throughs.

SMM Carousel: "Erotic Massage to Ignite the Night" (Maxus 2-in-1 Lubricant)

• Cinematic Spa Ambiance: Low-key warm lighting and candle ambiance setting an intimate, sophisticated mood without vulgarity.
• Systematic Body-Zone Roadmap: Step-by-step guidance progressing from scene setup ("Atmosphere", "Start") through technique ("Neck & Shoulders", "Lower Back", "Thighs", "Torso") to the climax ("Final Touch").
• Dual-Use Product Framing: Introduced organically during the warm-up sequence as an essential glide medium engineered for massage that transitions into intimacy.
• Editorial Compliance: Macro tactile imagery preserving sensuality while ensuring clean policy approval without platform bans.
• Results: +46% bookmark/save volume, 81% read-through rate, and +33% outbound traffic to the product listing.

Display & Paid Search: Maxus (Performance Campaign for Ozon)

• Audience-Targeted Segmentation: Bifurcated creative approach: Sexual Wellness targeting female segments ("Revelation in Every Touch", "Explore Your Sensuality") alongside Ultra Thin ranges for male and mixed traffic ("Feel Only Your Partner", "For Your Electric Nights").
• Network Compliance: Full ad exchange compliance via high-fashion styling, evening gowns, and non-explicit product staging.
• 3D Pedestal Product Focus: Architectural staging with subtle neon edge-lighting placing custom metallic tins and British-themed packaging front and center.
• Trackable Conversion Hook: High-contrast promo badge offering an exclusive -10% discount on Ozon (VK1010), ensuring clean end-to-end ROAS tracking.
• Results: -28% Cost Per Click (CPC), 3.4% ad CTR across display placements, and +42% redemption growth on marketplace checkout.

Brand Book: Maxus (Brand Guidelines & Visual Identity)

• Brand Strategy & DNA: Codified the brand mission, values, and manifesto, transforming intimate essentials into luxury design statements comparable to bespoke tailoring or Swiss horology.
• Target Audience & Persona: Detailed Gen Z persona frameworks (ages 24–29) and the "Leo Grant" brand persona—an experienced, tasteful insider guiding audiences toward conscious pleasure.
• Tone of Voice System: Structured dialogue frameworks ("a whisper to the discerning, not loud mass-market shouting") complete with approved vocabulary and strict taboo words.
• Photography & Video Directives: Defined lighting, contrast, and monochrome staging rules around the "hint rather than reveal" doctrine to safeguard premium perception and regulatory compliance.
• Production & Product Architecture: Detailed product grading, raw latex specifications, and factory quality standards.
• Results: A centralized 360° identity framework reducing external team and agency onboarding cycles by 40% while securing cohesive international execution.