Transforming Visual Concepts into
High-Converting Growth Engines
High-Converting Growth Engines
Senior Art Director specializing in AI-driven visual production and scalable E-commerce brand systems. Helping global brands expand across US, European, and Asian markets with high-impact creative that beats banner blindness and drives measurable CVR.
End-to-end launch for a sexual wellness brand: proprietary AI character pipeline, scalable cross-category design system, and seamless Amazon UK adaptation.
Visualizing Complex Formulas:
+24% CVR Uplift in Nutraceuticals
+24% CVR Uplift in Nutraceuticals
Complete brand redesign: high-impact A+ / Rich Content, Midjourney macro-ingredient generation, and a modular packaging architecture across 30+ SKUs.
Premium Beauty Aesthetics: +31% CTR
via Generative Art Direction
via Generative Art Direction
Turnkey D2C brand launch: AI-generated sensory macro textures, omnichannel visual storytelling, and a unified conversion funnel from DTC storefront to global marketplaces.
Scalable Design System for
an FMCG Market Leader
an FMCG Market Leader
Enterprise-level design system for a personal care brand: cross-category shelf navigation, performance-driven marketplace PDP funnels, and optimized AI production workflows.
Over 50+ commercial projects delivered for tier-1 category leaders
Core Expertise
Technology-backed creative strategies that turn attention into revenue.
AI-Driven
Production
Production
Full-cycle generative pipelines (Midjourney, ComfyUI, Kling AI, Stable Diffusion, LLM vision workflows) enabling rapid time-to-market and hyper-scalable asset generation.
Performance E-Commerce Strategy
Cross-border visual strategy, conversion-rate optimization (CRO), A+ Rich Content, and scalable PDP asset architectures for Amazon and leading global DTC platforms.
Creative Direction & Leadership
Leading multidisciplinary creative teams, establishing robust design systems, streamlining cross-functional pipelines, and integrating generative AI into production.
About Me
I don’t just delegate tasks — I build repeatable, high-output production engines. My methodology is strictly data-informed: every visual hypothesis is tested, refined, and engineered to conquer market-specific consumer psychology.
Read More Ready to elevate your brand with next-gen visual systems?
Let’s discuss your upcoming product launches, creative scaling, and AI production pipelines.
© 2026 Maria Safonova. All rights reserved.